Background History

In a world increasingly aware of environmental issues, the journey of launching a kid's shoe brand that is both expandable and organic began with a simple idea: to create footwear that grows with children. Inspired by his own experiences as a parent, the founder recognized the challenge of frequently purchasing new shoes as kids outgrow their sizes. This sparked the design of innovative, adjustable shoes made from sustainable materials that are gentle on the planet. Each pair not only adapts to a child's changing feet but also minimizes waste, reflecting a commitment to eco-friendliness. The brand aims to promote a healthy lifestyle for children while instilling values of sustainability in both parents and kids. With a playful aesthetic and a mission to protect the Earth, these shoes offer a perfect blend of practicality and purpose, making them an ideal choice for environmentally-conscious families.

People and culture

At our company, we take immense pride in our vibrant culture, which revolves around innovation, sustainability, and a deep understanding of children's needs. Our team is composed of passionate individuals who are dedicated to creating the world's first expanding shoes, designed to grow with kids as they develop, expanding up to three sizes. We believe that footwear should not only be functional but also thoughtful and eco-friendly.

Khushboo Mishra

Founder / Interior designer

Manisha Tiwari

Footwear Designer

Stuti Rastogi

Architect

Kshitij Sonkusare

Photographer